2 Ways to do Event Marketing

 

While event marketing has transformed quite a bit in recent years, the strategy of meeting people faces to face whether that's in-person or virtually is still an extremely effective marketing strategy. Here are a few subsets of event marketing that can help you create a memorable experience for potential customers.

Experiential Marketing:

Experiential marketing is a marketing effort in which you hold some kind of experiential event in an effort to promote your product or service. This is a common tactic used for marketing TV shows or movies to create an immersive experience for individuals. Pop-up events are another good example of experiential marketing. It allows for a limited engagement, so there's some sense of urgency and exclusivity to the event itself. 

Interactive Marketing:

Interactive marketing is a marketing strategy that involves some form of interactive component during an event or face-to-face interaction. One common technique is to play some kind of a game, such as spinning a roulette wheel or plink, to win a giveaway. This is common at trade shows and other in-person events.