What is SEO(Search Engine Optimization)

 

SEO(Search Engine Optimization) is the process of improving the quality and quantity of website traffic to a website or a webpage through search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. The main purpose of this is to get a lot of traffic for your website or webpage and also get your website to the first page of Google search engine.

SEO is very important for marketing as it is fundamental part of digital marketing because people search trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. 

In sun SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, then you can implement that knowledge across your campaigns and campaigns may be paid or organic, also across your website, across your social media properties etc.