B2B marketing stands for "Business to Business". This means that the target audience of the company is another company. B2B marketing typically requires a much longer buying cycle and is extremely strategic in terms of what customers want and need. B2B purchases often all have an extremely high purchase intent. This also means that the target audience will be doing a lot of research before buying a final product.
A lot of B2B strategies are executed digitally. While there are some places where B2B marketing will make its way towards more traditional platforms, you will mostly see B2B strategies going on live on digital channels.
The examples of B2B marketing are as follows:
- Event marketing at trade shows
- Inbound marketing strategies
- Account-Based marketing campaigns
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