B2C marketing is the marketing that targets individual consumers as customers (Business to Consumer Marketing) rather than targeting other companies as customer (B2B or Business to Business Marketing).
The target audience of B2C marketing is a direct consumer of the product or service. Depending on the type of product, the sales cycle for a B2C product can be very short and the decision making process that consumers go through is not as involved.
Most advertisements that people see are types of B2C marketing. For example B2C marketing strategies include:
- A TV advertisement for a candy bar
- Instagram ads for a clothing shop
- Direct mail coupons for stores
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