Outbound and Inbound Marketing

 

Outbound Marketing:

When a marketing strategy is referred to as "outbound," it's focused on how the message is being delivered. Outbound marketing happens when a company shares their message out to an audience. Billboard advertisements are a good example of outbound marketing—in the case of a billboard, the company is trying to share certain information out to the people driving by.

 

Inbound Marketing:

Inbound marketing is a strategy used to bring potential customers to you instead of sharing a message out. This is a long-term strategy that involves many different types of digital marketing tactics to encourage a potential customer to move further down the marketing funnel. 

Inbound marketing uses search engine optimization (SEO) strategies, content marketing, and email marketing to educate and encourage potential customers to interact with a brand or business more frequently.