Human Resource Management (HRM)

 Human resource management (HRM) is the practice of recruiting, hiring, deploying and managing an organization's employees. HRM is often referred to simply as human resources (HR). A company or organization's HR department is usually responsible for creating, putting into effect and overseeing policies governing workers and the relationship of the organization with its employees. The term human resources were first used in the early 1900s, and then more widely in the 1960s, to describe the people who work for the organization, in aggregate.

HRM is employee management with an emphasis on those employees as assets of the business. In this context, employees are sometimes referred to as human capital. As with other business assets, the goal is to make effective use of employees, reducing risk and maximizing return on investment (ROI).

The modern HR Technology term human capital management (HCM) has been used more frequently compared to the term HRM. The term HCM has had widespread adoption by large and midsize companies and other organizations of software to manage many HR functions.

2 Ways to do Event Marketing

 

While event marketing has transformed quite a bit in recent years, the strategy of meeting people faces to face whether that's in-person or virtually is still an extremely effective marketing strategy. Here are a few subsets of event marketing that can help you create a memorable experience for potential customers.

Experiential Marketing:

Experiential marketing is a marketing effort in which you hold some kind of experiential event in an effort to promote your product or service. This is a common tactic used for marketing TV shows or movies to create an immersive experience for individuals. Pop-up events are another good example of experiential marketing. It allows for a limited engagement, so there's some sense of urgency and exclusivity to the event itself. 

Interactive Marketing:

Interactive marketing is a marketing strategy that involves some form of interactive component during an event or face-to-face interaction. One common technique is to play some kind of a game, such as spinning a roulette wheel or plink, to win a giveaway. This is common at trade shows and other in-person events.

Outbound and Inbound Marketing

 

Outbound Marketing:

When a marketing strategy is referred to as "outbound," it's focused on how the message is being delivered. Outbound marketing happens when a company shares their message out to an audience. Billboard advertisements are a good example of outbound marketing—in the case of a billboard, the company is trying to share certain information out to the people driving by.

 

Inbound Marketing:

Inbound marketing is a strategy used to bring potential customers to you instead of sharing a message out. This is a long-term strategy that involves many different types of digital marketing tactics to encourage a potential customer to move further down the marketing funnel. 

Inbound marketing uses search engine optimization (SEO) strategies, content marketing, and email marketing to educate and encourage potential customers to interact with a brand or business more frequently.

 

B2C Marketing

 

B2C marketing is the marketing that targets individual consumers as customers (Business to Consumer Marketing) rather than targeting other companies as customer (B2B or Business to Business Marketing).

The target audience of B2C marketing is a direct consumer of the product or service. Depending on the type of product, the sales cycle for a B2C product can be very short and the decision making process that consumers go through is not as involved. 

Most advertisements that people see are types of B2C marketing. For example B2C marketing strategies include:

• A TV advertisement for a candy bar
• Instagram ads for a clothing shop
• Direct mail coupons for stores

B2B Marketing

 

B2B marketing stands for "Business to Business". This means that the target audience of the company is another company. B2B marketing typically requires a much longer buying cycle and is extremely strategic in terms of what customers want and need. B2B purchases often all have an extremely high purchase intent. This also means that the target audience will be doing a lot of research before buying a final product.

A lot of B2B strategies are executed digitally. While there are some places where B2B marketing will make its way towards more traditional platforms, you will mostly see B2B strategies going on live on digital channels.

The examples of B2B marketing are as follows:

• Event marketing at trade shows
• Inbound marketing strategies
• Account-Based marketing campaigns

What is SEO(Search Engine Optimization)

 

SEO(Search Engine Optimization) is the process of improving the quality and quantity of website traffic to a website or a webpage through search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. The main purpose of this is to get a lot of traffic for your website or webpage and also get your website to the first page of Google search engine.

SEO is very important for marketing as it is fundamental part of digital marketing because people search trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. 

In sun SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, then you can implement that knowledge across your campaigns and campaigns may be paid or organic, also across your website, across your social media properties etc.

Ideas For Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business or solicit sales or donations.

The best benefits of this type of marketing is that you can have conversions means get orders and sell your products and services. Then you can create brand awareness and you can also get customer loyalty if you give  the customer best services and products.

The types of Email marketing are as follows:

• Promotional Emails
• Informational Emails
• Re-engagement Emails

How Affiliate Marketing Works

 

The basic working of Affiliate Marketing is very easy and you can earn through it a decent amount for yourself. Here are some steps how Affiliate Marketing works:

• You make and post an add or a link for a store on your website, blog or social network(Facebook, Instagram) and many other etc.
• Then a customer comes to your website, blog or social network and click on the unique link.
• Then the customer makes a purchase from that store whose link you promoted.
• The affiliate network allocated to locate the payment locates the payment or transaction and process it.
• Then the store confirms the purchase and gets the money.
• Then at last after all the steps of purchase you will get a commission for that purchase and you get paid.

These were some steps that how Affiliate Marketing works in real.

YOUTUBE SEO Tips

 

Here are some SEO tips for your YOUTUBE channel which anyone can follow:

1. Select a good Keyword 
2. Include accurate closed captions
3. Add a transcript to your video description
4. Offer subtitles in multiple languages
5. Write a Keyword-Optimized title, description and tags
6. Say your target keyword multiple times in your video
7. Use a thumbnail which attracts people
8. Add cards and End screens
9. Mostly focus on user engagement(Make videos of the kind that user tend to watch more)
10. Track your analytics time to time

What is Affiliate Marketing

 

Affiliate marketing is a type of performance based marketing in which a business awards one or more affiliates for each visitor or customer brought by the affiliates own marketing effort. This means that you are doing business but some other is attached with your business and doing marketing and advertising your product and services on behalf of you and he is earning a profit for each customer he gets for your product or service.

We can also say that affiliate marketing is a process where publishers earn commission by promoting and advertising a product or service made by another retailer or business. That affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser. Means if you give customers or consumers to a business then you will also earn profit.

Affiliate marketing is basically outsourcing your business marketing process to other people or company to advertise your product or service and if they give customers to your product or service then they also earn a decent amount of profit from this kind of Marketing. This is also the easiest way of marketing and advertising your product.

Affiliate Marketing can also be done by selling your product at a very popular brand and whenever they sell one of your products or service you give them a decent amount of profit. It can be done through social media or you hire a famous person or celebrity for this program to advertise your product on social media and earn profit from that.

How you can do Digital Marketing

 

For understanding Digital Marketing first of all you need to know its definition. Digital Marketing is a part of marketing which uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Digital Marketing is also known as online marketing. It refers to advertising that is delivered through digital channels which are then used to promote brands and also connect to potential customers using the internet and other channels and other forms of digital communication.

The main channels which are used for digital marketing are as follows:

• SEO (Search Engine Optimization)
• Websites
• Social Media (Facebook, Instagram, Twitter and many other etc.)
• Mobile Apps
• Email
• Text Messaging
• Web-based Advertising

In short, if a marketing campaign includes the above online media channels, then it is digital marketing. Consumers today depend heavily on digital channels for researching different products.

Digital Marketing uses a range of plans to reach customers, it can be the aim to temp them to make a purchase, increase your brand awareness or you can simply engage with your brand. You can know about your audience through digital marketing and also it does not cost very much you just need social media and different channels for promoting your product.

Online Business Idea That Generate Sustainable Revenue

 

Self Publish Books

No one cares whether your book is self-published or published by a traditional publisher. The quality of your book is what matters. One of the most successful books in recent years is Can’t Hurt Me by David Goggin's. He received some offers from publishers but decided to publish the book by himself. That way he owns all the rights.

And today, everyone can do that too. You can do the whole process yourself, or you can hire people to do it for you like David Goggin's. You can even hire a ghost-writer.

There are self-published authors who put out multiple books a year. I’ve self-published 7 books. It won’t make me rich, but by now, it’s a stable income stream for me. But this strategy only becomes sustainable if you have multiple books. That’s why I would only commit to self-publishing if you’re willing to do it consistently. Otherwise, it’s great to use a book as a tool to offer other products.

How You Can Do Marketing

 Despite of the fact, Marketing is a technical part of the business. As it is a process of finding and making and delivering value to meet the needs of a target market in terms of the goods and services you are selling. This also includes selection of target market and audience. To do marketing you have to have a unique perspective and insights to bring to the table. Here are some types of marketing to have your product become popular among customers:

• Content Marketing
• Social Media Marketing (Facebook, Twitter, Instagram, Websites etc.)
• Email Marketing
• SEO (Search Engine Optimization)
• Pay Per Click Advertising
• Copywriting
• Billboards 
• TV Ads